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艺术留学视觉传达费用解答雅思阅读模拟练习:Food agency takes on industry

雅思阅读 2021-01-30 15:30:01
摘要:We have found an IELTS reading simulation exercises--Food agency takes on industry. Food agency takes on industry over junk labels Felicity Lawrence Thursday December 28, 2006 The Guardian 1. Consumers are to be presented with two rival new

  We have found an IELTS reading simulation exercises--Food agency takes on industry.

  Food agency takes on industry over junk labels

  Felicity Lawrence

  Thursday December 28, 2006

  The Guardian

  1. Consumers are to be presented with two rival new year advertisingcampaigns as the Food Standards Agency goes public in its battle with theindustry over the labelling of unhealthy foods.

  2. The Guardian has learned that the FSA will launch a series of 10-secondtelevision adverts in January telling shoppers how to follow a red, amber andgreen traffic light labelling system on the front of food packs, which isdesigned to tackle Britain's obesity epidemic.

  3. The campaign is a direct response to a concerted attempt by leading foodmanufacturers and retailers, including Kellogg's and Tesco, to derail thesystem. The industry fears that traffic lights would demonise entire categoriesof foods and could seriously damage the market for those that are fatty, saltyor high in sugar.

  4. The UK market for breakfast cereals is worth £1.27bn a year and themanufacturers fear it will be severely dented if red light labels are put onpackaging drawing attention to the fact that the majority are high in saltand/or sugar.

  5. The industry is planning a major marketing campaign for a competinglabelling system which avoids colour-coding in favour of information about thepercentage of "guideline daily amounts" (GDAs) of fat, salt and sugar containedin their products.

  6. The battle for the nation's diet comes as new rules on televisionadvertising come into force in January which will bar adverts for unhealthyfoods from commercial breaks during programmes aimed at children. Sources at theTV regulators are braced for a legal challenge from the industry and havedescribed the lobbying efforts to block any new ad ban or colour-coded labellingas "the most ferocious we've ever experienced".接下来为大家介绍"解答雅思阅读模拟练习:Food agency takes on industry"
雅思阅读模拟练习:Food agency takes on industry

  7. Ofcom's chief executive, Ed Richards, said: "We are prepared to face upto any legal action from the industry, but we very much hope it will not benecessary." The FSA said it was expecting an onslaught from the industry inJanuary. Senior FSA officials said the manufacturers' efforts to undermine itsproposals on labelling could threaten the agency's credibility.

  8. Terrence Collis, FSA director of communications, dismissed claims thatthe proposals were not based on science. "We have some of the most respectedscientists in Europe, both within the FSA and in our independent advisorycommittees. It is unjustified and nonsensical to attack the FSA's scientificreputation and to try to undermine its credibility."

  9. The FSA is understood to have briefed its ad agency, United, beforeChristmas, and will aim to air ads that are "non-confrontational, humorous andfactual" as a counterweight to industry's efforts about the same time. Theagency, however, will have a tiny fraction of the budget available to theindustry.

  10. Gavin Neath, chairman of Unilever UK and president of the Food andDrink Federation, has said that the industry has made enormous progress butcould not accept red "stop" signs on its food.

  11. Alastair Sykes, chief executive of Nestlé UK, said that under the FSAproposals all his company's confectionery and most of its cereals would score ared. "Are we saying people shouldn't eat confectionery? We're driven byconsumers and what they want, and much of what we do has been to make ourproducts healthier," he said.

  12. Chris Wermann, director of communications at Kellogg's, said: "Inprinciple we could never accept traffic light labelling."

  13. The rival labelling scheme introduced by Kellogg's, Danone, Unilever,Nestlé, Kraft and Tesco and now favoured by 21 manufacturers, uses anindustry-devised system based on identifying GDAs of key nutrients. Tesco saysit has tested both traffic lights and GDA labels in its stores and that thelatter increased sales of healthier foods.

  14. But the FSA said it could not live with this GDA system alone becauseit was "not scientific" or easy for shoppers to understand at a glance.

  (626 words)

  IELTS reading needs more practice.An article,Food agency takes on industry, is not enough.We hope that the majority of candidates continue to work hard.


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